今年过年不收礼的脑白金,宣布试水区块链送礼业务!

解释什么是区块链,网上之前盛传过一个非常经典的段子:

假如除夕你的丈母娘发朋友圈“今年过年不收礼,收礼只收脑白金!”。说这句话的时间地点等信息,就自动打包起来形成一个结构化的信息包,这个信息包就叫“区块”。该信息从朋友圈、微信群自动传送到你和你老婆以及你老婆家的兄弟姐妹,这些节点就是“链”。于是你和老婆拎着脑白金给丈母娘拜年,丈母娘发现符合之前的信息,审核通过,美滋滋过年。而你妹夫只带了两斤水果来,丈母娘翻出账本对质,没有通过,从此踢出网络,每年过年都会拿出来数落一番。这就是区块链应用。

今年过年不收礼的脑白金,宣布试水区块链送礼业务!

但是没想到,这个解释竟然成为了现实。近日,脑白金团队表示将在2018春节市场大促中,引入“区块链”应用。团队计划通过去中心化的微信社区等互联网工具,鼓励更多人参与春节给父母送孝心的“区块”中来,参与的用户通过“亲友链”把自己的行为尽可能多的扩散、同步给亲友们,满足相应条件的用户将获得脑白金奖励的新春大礼包,类似用户“挖矿”获得比特币。

今年过年不收礼的脑白金,宣布试水区块链送礼业务!

脑白金此番区块链试水,究竟是蹭区块链的热点的营销行为,还是深思熟虑后的战略之作呢?


区块链周刊是由知名营销人、资深区块链领域研究者、百万粉丝科技大V病毒先生刘涛所创办,致力于成为全球区块链最具价值的知识平台,助你十分钟精通区块链,一手内幕消息最先知道!最新最前沿的区块链商机资讯,最简单易懂的区块链入门教程,最权威全面的行业研究报告。

病毒先生,知名策划人、社会化营销专家、病毒营销研究者,“基础激活”理论倡导者,10年以上整合营销传播经验,服务了包含腾讯、酷狗、屈臣氏在内的超百家知名企业,曾任职于两家知名500强外企,具备丰富的甲乙方双重实战经验。所运营自媒体——病毒先生,全网粉丝数已超百万。

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今年过年不收礼的脑白金,宣布试水区块链送礼业务!

本文由区块链周刊原创,转载文章请注明:转载自区块链周刊(www.btweek.com)-今年过年不收礼的脑白金,宣布试水区块链送礼业务!http://www.btweek.com/home/323/

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